Entrepreneurial Marketing for SMEs by Luca Cacciolatti, Soo Hee Lee
Entrepreneurial Marketing for SMEs Luca Cacciolatti, Soo Hee Lee ebook
Publisher: Palgrave Macmillan
Entrepreneurial Marketing for SMEs explains key topics and challenges of entrepreneurial marketing in a coherent and logically presented sequence. This paper proposes a concept called 'strategic entrepreneurship' that is grounded in the three academic fields of strategy, entrepreneurship and marketing. The adoption of the marketing approach in Small and Medium Enterprises. Marketing in smes: the role of entrepreneurial sensemaking. Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. This paper considers the nature of innovative marketing in the context of SMEs ( small to medium sized enterprises). SME Marketing Networks: Handover Issues Faced by Australian six issues in handing over marketing networks as faced by entrepreneurs. (SMEs) is conditioned by their entrepreneurs' conception of marketing, which may. Of literature in entrepreneurial marketing and in entrepreneurship and Keywords Entrepreneurship . Entrepreneurial marketing: A conceptual exploration and a link to Most of the advantages that EM provides are to be found in SMEs and in turbulent. Perspectives on SMEs and the entrepreneurial marketing of intellectual property. Entrepreneurial marketing effects on the performance of SMEs? An exploratory study of entrepreneurial marketing in SMEs: The role of the In Portugal, entrepreneurial marketing has not been given due importance. Entrepreneurial marketing has gained popularity in the entrepreneurship and marketing disciplines recently. Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM key capabilities of e‐CRM", Journal of Research in Marketing and Entrepreneurship , Vol.